French Telecommunication firm Orange has partnered with Mozilla to launch Orange Klif in thirteen Orange markets in Africa, these include; Kenya Egypt, Senegal, Tunisia, Cameroon, Botswana, Madagascar, Mali, The Ivory Coast, Jordan, Niger, Mauritius and Vanuatu.
“Through these launches, Mozilla and Orange deliver on the promise of putting the mobile web within reach of millions more people not previously addressed by mobile offers,” Mozilla said in a blog post. Firefox OS smartphones aren’t meant to stand up against iPhones or flagship Android devices. Mozilla is trying to get devices in the hands of people who’ve never owned any type of smartphone — a potential market that is by all accounts massive and could bring significant growth. The Africa launch shows that Mozilla is serious about reaching that goal.
In Kenya, Orange Telkom seeks to leverage on the affordability of the device to capture the low income data users with the firefox operating system smartphone priced at KSh4000.
The smartphone with dual SIM and 3G is the company’s latest stab at the fast growing data market dominated by Safaricom.
“The Orange Klif’s launch is part of our strategy of ensuring our network expansion into the country is supported by the provision of quality, devices for our entry level customers,” said Orange Telkom Kenya CEO, Vincent Lobry.
Internet users in the country stood at 26 million at the end of last year with Orange Telkom having 2.2 million of these, government data shows.
“Customers seeking to upgrade from 2G feature phones to 3G smartphones can enjoy the benefits of multimedia and online usage without experiencing bill shocks,” says Lobry.
The battle to control the data market has seen the mobile phone service providers move to drive device sales as voice revenues plateau.
Firefox OS is the first truly open mobile platform built entirely on Web technologies, bringing more choice and control to the mobile industry.